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Driving 20 min north along the coast you arrive in Playa del Carmen which is located within the Riviera Maya, which runs from south of Cancún to Tulum and the Sian Ka'an biosphere reserve. Playa is a stop for several activities.

Originally a small fishing town, tourism to Playa del Carmen began with the passenger ferry service to Cozumel, an island across the Cozumel Channel and a world famous scuba diving destination.
Playa del Carmen has recently undergone rapid development with new luxury residential condominium buildings, restaurants, boutiques and entertainment avenues.

Tourist activity in Playa del Carmen centers on Quinta Avenida, or Fifth Avenue, which stretches from Calle 1 norte to Calle 40. A pedestrian walkway located just one or two blocks inland from the beach, Fifth Avenue is lined with hundreds of shops, bars and restaurants.

Playa is a melting pot. There is a significant Canadian, European and Argentinian influence, with a number of local business proprietors drawn from the American, South American and European community. In addition, a significant amount of Playa's tourists include thousands of backpackers from around the world, who pass through Playa while touring Mexico and the surrounding region.

Most of the tourist fall in love with this crazy city.